The launch event, a major milestone in anticipation of the Africa Cup of Nations (Morocco-2025), highlights the close cooperation between equipment manufacturer PUMA, the Royal Moroccan Football Federation (FRMF), national airline Royal Air Maroc (RAM) and Planet Sport. It also underlines the collective commitment to supporting Moroccan soccer on the international stage.

The ceremony was attended by Minister of National Education, Preschool and Sports Mohammed Saad Berrada, Minister of Transport and Logistics Abdessamad Kayouh, Lieutenant General Mohamed Haramou, Commander of the Royal Gendarmerie, President of the Royal Moroccan Football Federation (FRMF) Fouzi Lekjaa, and several other personalities.

Speaking on the occasion, RAM Chairman and CEO Abdelhamid Addou called it a historic event for RAM as it highlights the national airline's ongoing support for the Moroccan soccer team. 

“We are delighted with the organization of this event, which will enable us to support our men's and women's national teams,” he added.

The new national team jersey is designed in two colors, red for home matches and white for away ones. 

Embodying the essence of Moroccan art, the Home kit features patterns inspired by geometric designs and traditional Moroccan zellige tiles, branding the five-pointed star of the Moroccan flag in the center, a reflection of the Moroccan culture's authenticity.

On the Away kit, embroidery and symbols inspired by Amazigh craftsmanship have been incorporated with patterns deeply reflecting Moroccan heritage. The vibrant red and green palette embody the national flag, and the inclusion of Tifinagh on the back of the jersey pays homage to Morocco's deep and rich history and cultural diversity.

To promote the national team and Morocco as a tourist destination, several innovative actions, initiated in partnership with Planet Sport, led by Royal Air Maroc through having all cabin crew (flight attendants) wear the new jerseys for two days on board Royal Air Maroc aircraft, as a show of support for the national team and to promote soccer as a vector for the tourism influence of Morocco as a destination, a joint press release from the FRMF, RAM, Puma and Planet Sport read.