This agreement "reinforces the opportunities offered by the normalization of diplomatic and economic relations between the two countries," Brand & Image Agency said in a statement.

With a long experience in communication consulting, press and PR, the two partners will use their expertise to the benefit of businessmen and public and private institutions in both countries, with the aim of building their images through various channels, including media, social networks, influencers, meetings and working visits (B2B) in the respective countries, the release said.

The mastery of languages, in this case Hebrew, English, French and Arabic would be a great asset to quickly and effectively boost communication between the two shores.

"This strategic partnership is the result of a meeting between two enthusiastic and highly committed women who wanted to accelerate their collaboration to mark this historic phase," according to the same source.

Kam Global Strategies is a one-stop-shop for policy and business leaders who want to do business in Israel and for Israeli companies and organizational leaders who want to see results globally.

Benefiting from a long experience in communication with public and private actors both in Morocco and abroad, Brand & Image is an agency specialized in consulting, strategic communication and public relations.