It became apparent to the new leadership of CAF after conducting several meetings with current and potential sponsors, the private sector, some African Heads of State and Government ministers and stakeholders in football; that they have had a poor and negative perception of CAF concerning its adherence to governance, auditing, ethical, financial and management good practices, CAF President said in a statement.

These negative perceptions may, to some extent, be confirmed by the incriminating and damning Price Waterhouse Coopers (“PWC”) CAF Interim Report which identified certain irregular, unethical and improper transactions and conduct. This Report was circulated to the CAF Member Associations in May 2021.

CAF is committed to implementing the recommendations of the Final PWC CAF Report and ensuring that the irregular, unethical and improper transactions and behaviour do not happen again, the source added.

This should result in CAF being regarded and viewed as a respected Confederation that implements and adheres to governance, auditing, ethics, financial and management global best practices; making it attractive to current and potential new sponsors and partners.

It is also important that the quality of the competitions that CAF hosts are globally competitive and appealing to spectators, viewers and interested parties in Africa and globally, Motsepe pointed out, adding that steps are being taken in this regard to improve the efficiency and professionalism of CAF’s Competitions and its staff.

It is also about investing in African football infrastructure and ensuring that in every CAF Member Association there is a FIFA approved stadium, building and strengthening relationships with current and potential sponsors and partners and retaining and employing appropriately qualified and skilled personnel.

The CAF President also said that the African football-body is in preliminary discussions to start an inclusive and broadly supported and beneficial CAF African Super League.

"We have been following the attempts by some top European clubs to form a Euro Super League and will learn from their experience and pitfalls," he added. 

"The unity and commitment of CAF’s Member Associations and stakeholders, as well as the interventions and changes that are being introduced by the new leadership is creating optimism and confidence that African football will, over the medium to long term, succeed and become globally competitive and self-supporting," he said.