The campaign, launched by Morocco's ambassador to Switzerland, Lahcen Azoulay, is carried out in collaboration with Bern Mobil, the capital's main urban transport company.

Like in 2022, the promotional campaign will take place on one of the Swiss capital's busiest routes, with posters featuring the Kingdom's emblematic sites.

According to Morocco's Embassy in Bern, the second edition of the campaign promises to broaden Morocco's appeal as a destination, to further promote the region's tourist offerings and to attract as many beach, green tourism, and sports enthusiasts as possible.

The renewal of the promotional campaign during this winter season, following the success of its first edition, is intended to consolidate Morocco's position as a must-see destination for Swiss tourists looking for mild-weather destinations.

The promotional campaign is timed to coincide with the recent launch by low-cost airlines of several new direct flights between Switzerland and Morocco, making the country a more accessible destination for Swiss citizens.