This event provided the national carrier with an opportunity to introduce its new commercial team in Brazil and strengthen its ties with local partners, while exploring the potential for tourism development between the two sides of the Atlantic.

According to Othman Baba, RAM's regional representative in Brazil and Latin America, this meeting, which involved the top thirty "travel consolidators" of the company, aims to foster a "positive" dynamic and "enthusiasm" around this strategic route.

"Bookings are in the green, and flights are already fully booked for several weeks, both for outbound and return flights," he said in a statement to MAP, emphasizing that "this very encouraging recovery could even lead us to add frequencies in the medium term."

Baba explained that travel consolidators are key partners who offer a full range of services, including flights, accommodations, and tours. Behind each consolidator, there are on average 2,000 to 3,000 travel agencies, he specified.

The reopening of this direct route, which operates three times a week between the two economic capitals, has been highly praised by industry professionals.

It meets the growing demand from both businesspeople and tourists from both sides of the Atlantic, illustrating the vitality of a long-standing partnership between the two nations that continues to expand and prosper.

Morocco is a popular destination for Brazilian tourism professionals, who have already included it in their travel catalogs for the end of this year and for 2025.

"Morocco is fascinating! Its culture, religion, people, and customs make it an exceptional destination," said Wagner Chaves, president of Sakura, a travel consolidator established for nearly 50 years and a partner of Royal Air Maroc.

He welcomed the return of the Moroccan airline to the Brazilian market, stating that he is "convinced that this direct flight between Brazil and Morocco will play a key role in developing our tourism and commercial relations."

"As a consolidator, Sakura is committed to offering our clients, the travel agencies, sales opportunities that will delight their own travelers, whether for individual stays, group trips, or, more particularly, the MICE market (business-related events)," Chaves emphasized. "Passengers will benefit from a 6-hour time-saving by avoiding connections via Europe, an advantage we will fully capitalize on."

Regarding the most popular destinations in Morocco, RAM's representative indicated that "unsurprisingly, Marrakech and Agadir top the list of demands. We have also seen growing interest in imperial cities like Rabat, Fez, and Essaouira."

"Brazilians are also showing keen interest in Morocco’s southern regions, especially destinations like Ouarzazate, Zagora, and Errachidia, where they seek an off-the-beaten-path experience toward the desert."

To solidify its position in the Brazilian market, Royal Air Maroc is focusing on expanded connectivity via its Casablanca hub, offering links to more than 97 destinations in over 50 countries, including Europe, Africa, and the Middle East.

The airline also offers services tailored to the Brazilian clientele, further strengthening its role as a strategic bridge between Latin America and the rest of the world.

To best support customers and ensure the availability and satisfaction they seek, Baba highlighted the establishment of a dedicated commercial team, not only to serve individual passengers but also commercial partners, particularly travel agencies.