This initiative launched by Facebook, in partnership with LaStartupFactory and in collaboration with the Ministry of Industry, Investment, Trade and Digital Economy, is part of a worldwide program intended to provide SMEs with digital marketing skills to grow online and be competitive in the digital market.

"Boost with Facebook" will be implemented nationwide by LaStartupFactory with the support of the Digital Development Agency. It will be carried out in partnership with the Attijariwafa Bank Foundation and the Federation of Information Technologies, Telecommunications and Offshoring (APEBI). 

"Boost with Facebook" offers two different components, namely, the beginner's path dedicated to companies with limited online presence that are ready to embark on a digital adventure, and an advanced path dedicated to businesses looking to boost their presence online.

The program, aimed at helping SMEs address business challenges caused by the coronavirus pandemic, will offer virtual training sessions, available in French and Arabic.