After studying applied arts, Jamal Boushaba began his career as a journalist in 1990, by launching the first free Moroccan monthly "Les Alignés", before becoming the artistic director of women's magazine Parade.

He held the position of official in charge of the culture pages of various French-language weeklies, before moving on to the web, where he collaborated with a number of news sites.

A key player in the cultural scene, Boushaba is also the author of several books, notably his first collection of poetry, "Champs de nuit".

In 2020, he created his own digital platform, Artetc, dedicated to modern and contemporary art.