Speaking at the opening of a day dedicated to the "Co-construction of the investment offer" in the province of Essaouira, initiated by Essaouira Innovation Lab, Azoulay stressed that for the post-Covid period "the rebound hoped through the consolidation of the existing structure, strengthened by a proactive and realistic strategy of diversification based on the strengths and specificity that Essaouira has always asserted to progress".

Recalling "the impressive leap forward made by Essaouira in recent years," the Advisor to HM the King added that "this renaissance fueled by culture, heritage, the exceptional richness of all our land and a site whose beauty and ecology are imposed on all" allowed all ambitions and hopes to "win this new challenge”.

The achievements made in recent years "bring more visibility for more consistency and rationality in our approach," said Azoulay, welcoming the organization of this forum that will serve as an important "marker" for the launch of the great Economic Day of Essaouira, scheduled for October 26 and 27.

Highlighting the exceptional reputation of the name of Essaouira and Mogador throughout the world, Azoulay added that the time has come to "capitalize, structure and label this asset that will be crucial to the success of our post-Covid strategy”.